You searched for: "*"

The results has been filter on Authors containing Mihai Calciu.
ANA has found 1 results for you, in 246 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Interactive modelling and decision calculus on the World Wide Web

The paper suggests and illustrates a framework for interactive marketing model building on the Internet. It integrates the “decision calculus” model building philosophy. Graphical instruments to capture judgmental market response...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Francis Salerno, Mihai Calciu
September 1, 1997
×

Citation

Salerno and Calciu (1997a, September 01). Interactive modelling and decision calculus on the World Wide Web. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/interactive-modelling-and-decision-calculus-on-the-world-wide-web